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Marketing By The Numbers
- GEO significantly boosts visibility in AI-driven search
A study introducing GEO (Generative Engine Optimization) found that applying GEO techniques increased content visibility within AI-generated responses by up to 40% —a powerful edge in the new landscape of AI-powered search. - Up to 40% of traditional organic search traffic may vanish without GEO
Experts project that brands relying solely on traditional SEO may face a 20–40% decline in organic traffic by 2026, as AI-powered answer engines prioritize directly provided responses over classic link‑based listings. -
Zero-click searches are now the norm—AI engines are taking over
Recent data shows that 58% of Google searches result in zero clicks, largely due to AI Overviews delivering answers directly in the results page. Moreover, AI Overviews appear in nearly 47–58% of search results, significantly reducing click‑through opportunities.
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AI search is reshaping consumer behavior—prepare for the shift
80% of users now complete 40% or more of their searches using AI-generated content, leading to a 25% drop in organic web traffic.